Hey guys,
Those of you that follow me on Twitter will know that I love a good campaign and the other day tweeted about 25% off Selected Jeans for Denim Week at River Island.
A stunt took place in Liverpool where hundreds of locals dropped there old jeans or trousers in the middle of the street, and walked away with brand new River Island Jeans. It was all done for a brilliant, important cause.
There old jeans were donated to Fashion Targets Breast Cancer and over 112 items were collected for charity throughout the day.
I was mostly drawn to this after the focus that it brings to a cause close to my heart.
The charity is as I mentioned above, Fashion Targets Breast Cancer which I'm sure you all will have seen or read about.
Its the flagship fashion campaign of Breakthrough Breast Cancer, dedicated to the prevention, treatment and ultimately- the eradication of breast cancer.
Since 1996, over £11million has been raised and this year there is a target for £1 million.
Money raised through Fashion Targets Breast Cancer has helped to open and fund work at the UK's first dedicated Breast Cancer Research Centre and three units around the UK.
We all know how important charity is, so tweet and share the video and help get some more awareness.
25% off Selected Jeans in River Island started on the 11th March and will be running until the 20th March.
I hope your all well xx