Last Thursday I attended The W Hotel in London for a preview of an especially exciting launch in the UK- Nelly UK.
When I arrived at the W Hotel I was immediately overwhelmed as I was swiftly whisked to the beautifully arranged Nelly Suite, greeted with a glass of the most delicious champagne and introduced to some of the Nelly range which included some seriously fierce shoes from the Nelly collection that I spent near enough the whole evening lusting over. I'm talking studs, spikes and serious heels. A current dream for most girls- what a delight!
Throughout the evening I mingled with some of the most amazing fashion bloggers and had a total fan girl moment when I finally met both Shirley and Sandra, who are both absolutely beautiful. Sandra spoke to us about her '5 inch and up for Nelly' collection which I think with her fabulous style will be pretty special when it launches on Nelly later on in the year.
We was all very kindly given the chance to be pampered, at the nail and lash bars, but to be honest, I really did spend most of the evening lusting over the collections that were available for us to preview and try on.
Nelly.com isn't new to me and I often find myself lusting over their items particularly on Swedish fashion blogs, which is where Nelly is in fact based. It's absolutely huge in Europe and I think it's fair to say from what I've heard, it leads a huge part of the fashion market in Sweden- running magazines alongside the online store.
I am incredibly excited about the Nelly UK launch. After just seeing a small insight into the collections, I know we are going to be in for an absolute treat! We all have our favourite online stores that I'm sure we spend the majority of our online time browsing and with that in mind I think that with this launch, there may well be quite a lot of competition on its way.
Are you excited about the Nelly UK launch as much as I am?
xx